Slush Helsinki 2025 was far more than another tech event this year for us; it became one of the most defining chapters in FEHA’s journey. What began as simple curiosity turned into a powerful mix of breakthroughs, reality checks, and a renewed belief in who we are and what we want to build. We arrived in Helsinki expecting the usual founder-meets-investor atmosphere, but instead we walked into an event that challenged our thinking at every level and reshaped our direction as a company.

A Beginning That Surprised Us

We came to Slush thinking it would be a marketplace of founders chasing investors, trading quick pitches, and fighting for attention. Instead, it opened with deep workshops, intimate discussions, and curated sessions that demanded honesty and clarity. One standout moment was a private workshop which was attended by only a small group of founders. In that room, everyone shared their strengths and weaknesses openly, which was brutally honest, yet incredibly constructive.

There’s a value that lies not in its chat interface but in its ability to generate and transform documentation that truly matters. Someone also reminded us that people don’t buy these tools for conversation; they buy them for meaningful outputs. We learned that FEHA GRC’s real support is a context where the ability to understand organizational or businesses’ changes and automatically update compliance is important. The excitement around FEHA GRC was stronger than we expected, even from founders already using well-known GRC tools. It was our first sign that the market is craving something deeper than automation.

The Moment We Stopped Playing the Startup Game

By the end of Slush, the message was loud and clear: it’s time to stop playing the “startup game.” No more joining events just to be seen. No more chasing investors for validation. No more acting like a company waiting to be funded before it can grow.

From this point forward, FEHA will be built like a real business as disciplined, customer-obsessed, and focused on delivering value. We want investors to come to us because we’ve built something real, not because we pitch the loudest. And in 2026, we set a new goal for ourselves: to attend only one major event, and only if we are invited because of our achievements.

A New North Star for FEHA

Slush Helsinki 2025 gave us clarity and conviction. It showed us where the true opportunities lie and strengthened our belief that FEHA is building something meaningful. Our mission is now clearer than ever: to build the future of assurance, a world where compliance updates itself, where audits are continuous and not painful, and where AI understands the evolving context of an organization.

We will build faster, test with real users, unify our ecosystem, and deliver values that the world cannot ignore. Slush didn’t just inspire us, but it sharpened us. It reminded us that we are not behind. We are early. We are capable. And we are ready to lead.

This is only the beginning.
Onward, FEHA 💙🚀

‍